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PACIFIC SEAFOOD GROUP RECEIVES FRED MEYER STORES “VENDOR OF THE YEAR” AWARD

Portland , Ore. – February 14, 2008 - Pacific Seafood, a family owned seafood company based in Portland , Ore. , has been recognized as a Fred Meyer Stores “Vendor of the Year” for calendar year 2007. Nominees were selected by Fred Meyer divisional buying and merchandising staff based on several key performance criteria, as well as general cooperation and enthusiasm toward achieving mutual goals.

“Operational Excellence is our business model to meet customer needs with top quality products and excellent service, so this is an honor we are very proud of,” said Frank Dulcich, president and CEO of Pacific Seafood Group. “Fred Meyer is an exceptional partner and we look forward to many more years of service.”

Pacific Seafood will attend Fred Meyer’s Vendor of the Year celebration dinner in March to commemorate the achievement. The Pacific Seafood name will also be inscribed on a plaque that will be showcased in the Fred Meyer office lobby.  

About Fred Meyer
Fred Meyer Stores, based in Portland , Ore. , offers one-stop shopping at its 127 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food, apparel, and general merchandise needs in Alaska , Idaho , Oregon and Washington . Stores range in size from 65,000 to 200,000 square feet and carry more than 250,000 products under one roof. Additionally, Fred Meyer donates more than 5 million pounds of food to food banks in its four-state market and contributes more than $5 million to communities across the Northwest each year through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR).  For more information, please visit our Web site a www.fredmeyer.com.